Anna Gincherman is a partner at ConsumerCentrix (CCX), a Geneva-based strategy consulting firm working with a wide range of institutions translating consumer insights into winning business strategies. Prior to CCX, Anna was an executive with Women’s World Banking, the global nonprofit dedicated to giving low-income women access to the financial products and services they need to achieve security and prosperity. As a VP of Strategic Partnerships and the Chief Product Development Officer, Anna was responsible for the identification, development and roll-out of innovative financial products, including savings, health insurance, digital financial services, and credit for low-income women. In this capacity, she worked closely with financial institution leadership teams to guide product strategy and share best practices in serving the women’s market. She holds a Bachelor’s degree in International Politics and Economics from Middlebury College and a Master’s in Public Affairs from the University of Pennsylvania.