Carine Fersan Choueiry

BLC Bank
Head of Brand Management
Lebanon

Carine Fersan, Head of Brand Management at BLC Bank, has eleven years of banking experience through leading the Bank’s strategic marketing by segment, among which the SMEs and We-initiative. The first holistic Women Empowerment program launched in MENA in 2012, positioning BLC Bank as the financial institution of choice for women in Lebanon and as a global example. Carine graduated from ESA Beirut & ESCP EAP in Paris in 2009 with a Master Degree in Marketing.