Caroline Noublanche is the CEO of Apricity, a new online fertility hub that is changing the way we offer fertility treatment in the UK. Apricity aims to improve the chances for women and couples, by focusing on the consumer journey, not just the treatment and by putting them in the driving seat. Caroline has 20 years’ experience in the new technologies market, having co-founded and been CEO at PRYLOS, a French app development business as well as Vice-President of Marketing and Portfolio for publicly listed tech company DORO AB. With years of strategic planning behind her, combined with her understanding of the mobile tech market, Caroline is leading the way for female entrepreneurs in the femtech market. Her ability to generate revenue and growth for a company puts her in great stead for her amazing new venture, Apricity. Caroline is a pioneer when it comes to start up and growing tech brands like PRYLOS and DORO and brings her knowledge of the tech industry to the ever -growing female technology market.