VP of Strategy, DesignBridge
Cristina heads up the DesignBridge New York strategy team, championing strategic brand leadership for its clients. Spanning B2B, B2C and B2B2C, Cristina has extensive experience in uncovering an organization’s brand truth and developing its personality and core value proposition – in ways that emotionally resonate with all audiences. Cristina has worked across a broad breath of brands and industries, globally, from those in the financial sector, education, healthcare and not-for-profit, including Mastercard and the Financial Alliance for Women. Cristina always partners closely with clients to deliver a full-suite of strategic offerings from brand positioning, portfolio architecture, naming and tone of voice development, to underpinning through-the-line campaigns and activations based on their brand and business challenges.