Chief Marketing Officer, HBL
Naveed Asghar is a seasoned professional and an astute marketer with over 25 years of emerging markets experience. A proven track record of consistent delivery through leadership and team play. Proud having built some of the most high voltage teams and brands. He is currently working with HBL, Pakistan’s largest bank, which has a footprint in over 20 countries in the capacity of Chief Marketing Officer. He is the brainchild in delivering HBLPSL (Pakistan Super League), which has become the single largest platform in the country within 4 years of its inception. Prior to joining HBL, he has worked at senior levels with some of the most iconic brands such as Lipton, Coca-Cola, Knorr, Sunsilk, Anchor etc. He takes pride in building teams and Brands. Naveed is known for his value addition and has a strong track record of consistent delivery with blue chip multinational companies like Unilever, Coca-Cola, Pepsi Lipton International, Fonterra & now HBL. He holds a Masters in Business Administration degree from LUMS.