Pura Mendez

Women Market Segment Manager, Banco BHD León
Dominican Republic

Pura is the Women Segment Manager at Banco BHD León in the Dominican Republic, in charge of the implementation of the bank’s gender strategy. This includes development of value propositions for both individuals and SMEs, overseeing metrics and scorecard compliance and evolution, and defining action plans to improve team results. She has also been responsible for developing and implementing the gender ambassadors program, training sales personnel, coordinating internal communications and analyzing Women’s Market data to identify patterns and sales opportunities.